50 Activities for Creativity & Problem Solving by Geof Cox, Chuck Dufault, Walt Hopkins

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By Geof Cox, Chuck Dufault, Walt Hopkins

50 actions For attaining swap an entire advisor outlining the method of accepting switch, show the necessity for switch, decreasing clash, enhancing communique talents and extra. education aim increase inventive considering provide new approached to challenge fixing strengthen ways to difficulties that may not reply to conventional problem-solving tools actions conceal challenge research pondering procedure discovering recommendations Implementation of inventive problem-solving tools

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Lundbeck A/S ue to increasingly restrictive regulatory requirements, the processes of drug development and obtaining drug approvals have become more lengthy and complex during the past ten years. In order to meet the needs for higher productivity, quality outcome and shortening of timelines, outsourcing to contract research organisations (CROs) is today an important element of most sponsor drug development strategies. D Sponsors adopt varying strategies when deciding which types of activities to outsource in order to meet their specific requirements.

In each of the above, the decision to strategically outsource has potentially had a profound impact upon their business. For Wyeth, the initial objective was to ultimately enable the data entry function to be implemented at 50 per cent of the costs previously incurred by the company. Interim public reports of the outsourcing performance suggest that key milestones have been achieved and that the initial objective is on track towards being realised (Accenture, 2005). OUTSOURCING CLINICAL DEVELOPMENT 20 For Solvay Pharmaceuticals, the strategic outsourcing partnership has resulted in true pipeline enhancement for two of its pivotal development products.

Strategic outsourcing, however, still remains a concept for the pharma industry. While CROs are stepping up to fulfil the demands of this very specific and special role, the industry has yet to fully embrace its potential benefits. To do so will require pharma companies to ruthlessly evaluate their core and non-core business, accepting that outsourcing can and should be leveraged to be their unforeseen competitive asset. The CRO industry will need to drive this acceptance of its strategic role, accepting risk and trusting in the long-term benefits that can be enjoyed as the pharma sector slowly adopts strategic outsourcing as a central component of a competitive drug development strategy.

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